Director

Description:

Roles and Responsibilities

• Create and coordinate the implementation of a museum-wide marketing strategy and plan with goals,

tactics, and target audiences, and develop strategic marketing alliances.

• Take responsibility for managing and developing MCNY’s brand, which encompasses its permanent

exhibition New York at Its Core, as well as a diverse array of temporary exhibitions, public and educational

programs, publications, collections, retail activities, venue rentals, and other initiatives.

• Amplify MCNY’s exhibitions, programs, collection, education center, and content through the use of paid,

owned, and earned media; content partnerships; and thought leadership.

• Craft and implement a marketing strategy to support the awareness and growth of various MCNY earned

and contributed income efforts (e.g., venue rentals, group tours, shop, programs, special events, etc.)

• Develop and manage the Marketing and Communications budget in a careful, strategic manner.

• Develop key messaging (in concert with other senior staff, as needed).

• Organize and/or oversee the writing and distribution marketing materials and press releases; compilation of

press kits and planning/management of exhibition press previews.

• Oversee placement of listings in key media outlets for exhibitions and events on an ongoing basis.

• Ensure that the website, digital, and social media campaigns support MCNY’s goals and maintain a

consistent voice and tone; increase MCNY’s overall exposure through SEO; and incorporate emerging

social media tools into marketing and public relations strategies.

• Oversee MCNY’s paid media efforts by developing, managing, analyzing, and optimizing all paid

amplification in both traditional and digital media.

• Oversee an up-to-date array of media lists.

• Oversee production of promotional materials (postcards, brochures, etc.); oversee and create standards for

marketing, branding, and graphic design with the Graphic Designer(s).

• Maintain close working relationships with members of the Development Dept. to promote their ability to

raise funds by occasionally liaising with donors and helping with funding applications.

• Create various reports illustrating the status and success of various campaigns (marketing, digital, social,

press, etc.) for regular distribution to the board, executive team, and colleagues as appropriate.

• Occasional presence at evening and weekend events and programs may be required as needed.

• Perform other duties as needed