Description:
DUTIES & RESPONSIBILITIES: (These duties are a representative sample; position assignments may vary.)
- Responsible for social media management: YouTube, Facebook, Twitter, Instagram, Next Door, and the investigation and expansion into other relevant social medium
- Strategy and engagement: monitors post engagement, funnels information and intelligence for optimization across other BSD medium, utilizes Let’s Talk
- Develops content for each channel as appropriate, schedules and produces posts consistently
- Prepares monthly social media calendar
- Develops and executes on all media platforms utilized by the District
- Reports analytics and engagement on all platforms and uses information for further planning
- Creates engagement campaigns for staff, parents, and students as appropriate, based in part on communication-community engagement calendar
- Photographs school community and builds a digital library of approved pictures for team/staff use
- Supports web efforts with posts of social media content to the Web
- Performs other job-related duties as assigned
REPORTING RELATIONSHIPS:
- Reports directly to and is supervised by Chief Communications and Engagement Officer
EDUCATION & EXPERIENCE (positions in this class typically require):
Required:
- Bachelor’s degree in Communications, Digital Media, Digital Culture or related field.
- Minimum of two years’ experience with direct website management experience
- Experience in graphic arts design and production for digital media
Preferred:
- Experience managing multiple projects simultaneously
- Experience with public sector or non-profit organizations
- Experience with video design and production