Description:
The Digital Media Manager, reporting to the Director of Marketing and Communications (MarComms), is responsible for creating and managing all digital content, including developing messaging and collateral that reaches our target populations, automation of workflows, daily management of social media platforms, maintaining social media strategy, and brand management across platforms. This role will liaise across our programs and teams, creating content that uplifts new and exciting work and timely messages to our core audiences across the city and state. The manager will ensure our key messages reach homeowners in need and other critical audiences, and that our messages are clear, concise, and easily understandable, and empower homeowners and small property owners to find resources they need to protect themselves and their homes. The Manager will coordinate storytelling at the Center, documenting success stories and building up a bank of usable content across mediums and campaigns. Finally, they will ensure our content is crisp and updated across Center sites and related materials.
Key Responsibilities:
- Create digital assets, graphic designs, and content that connect with and speak to our core constituencies of homeowners, policymakers, funders, community partners, and more.
- Create and execute strategies for websites, social media, and other MarComms needs.
- Produce compelling content to engage our audiences across digital platforms, while staying up to date on new social media trends for nonprofits and the public sector.
- Manage the Center’s social media channels (addressing comments, coming up with relevant content, looking through recent news to align social media messaging)
- Develop monthly reports to inform leadership of key performance indicators
- Manage content on the Center’s website
- Collaborate with HR to regularly update content on all websites under the Center (including staff bios, photos, team member names, program info, and network partner info)
- Develop a larger content strategy to inform digital content
- Write or curate Center blog content, as needed
- Develop content for our storytelling library, working with vendors and homeowners directly to uplift and document stories and successes in line with MarComms needs.
- Manage digital marketing campaigns and associated vendors, in collaboration with the Marketing Director and Deputy Director, to meet marketing and programmatic goals.
- Participate in collecting and updating MarComms metrics by tracking engagement KPIs, using Google Analytics, Facebook Insights, and other tools as needed
- Assist in the development of content for publications, speaking engagements, and events, including the Center’s annual conference, reports, and internal, programmatic, and external-facing materials to inform and engage stakeholders.
- Help identify tactics for reaching our core audiences, through print, digital, video, and other media
- Help craft core messages to drive engagement of programs in coordination with stakeholders
- Create and execute paid and organic social media campaigns, in collaboration with the MarComms Director and Deputy Director