Digital Media And Design Specialist

Description:

The Digital Media and Design Specialist is responsible for developing graphic and digital content, as well as on-brand creative to support the organization’s marketing strategies and Diversity, Equity and Inclusion (DEI) efforts. This includes managing and maintaining EWP’s online presence – social media channels, website, Google My Business, and larger digital footprint – as well as creating collateral and content in accordance with EWP’s marketing plan.

This position reports to the Marketing and Outreach Manager and works closely with the Visitor Service Specialist and Equity Outreach Specialist to ensure messaging is in line with the organization’s operations and efforts to reach underserved audiences. The position works to ensure the organization’s messaging and marketing materials reflect the organization’s commitment to diversity, equity, accessibility, and inclusion and are welcoming and inclusive of a diverse community. The successful candidate will be a self-starter who is effective at managing projects in a detailed manner.

Duties and Responsibilities:

Digital Content – Estimated percent of time: 55%

• Develop, post, and manage on-brand social media content that coincides with overall marketing/communication strategies
• Develop channels to reach underserved populations
• Maintain, update, create, and publish content to EWP’s website using WordPress
• Ensure ongoing usability, accessibility, and SEO of the website
• Write and distribute EWP’s partner newsletter
• Track metrics, and create analytic reports

Graphic Design & Production – Estimated percent of time: 35%

• Develop on-brand creative, including collateral, signage, and ad campaigns to support marketing/communication initiatives, DEI efforts, and other organizational priorities
• Support staff in creating reports, presentations, and other materials

Other responsibilities – Estimated percent of time: 10%

• Assist in other marketing/communications initiatives and special projects
• Other duties as assigned

Qualifications:

Skills:

• Bachelor’s degree in a related field preferred but not required, plus 3-5 years of work experience in digital marketing and graphic design
• Advanced skills in Adobe Creative Suite and Microsoft Office Suite programs
• Demonstrated understanding of excellent visual design principles
• Experience in web design with knowledge of Google Analytics, SEO, CRM, WordPress, and email marketing software
• Proven success utilizing the functionality of and building audiences on social media channels, including Instagram, Facebook, and Twitter
• Detail-oriented with strong project management and problem-solving skills
• Strong written and verbal communication skills