Description:
To learn more about Consultants for Impact, explore our website and delve into our organizational values and culture.
What you'll do
Social media strategy and execution
- Own and develop Consultants for Impact’s social media presence across platforms (LinkedIn, Facebook, Instagram).
- Build a presence from scratch on additional platforms that our audience frequents (e.g. Reddit).
- Actively engage in virtual discourse through comments, messages, and posts to build Consultants for Impact’s visibility and credibility among consultants striving for impactful career transitions.
- Create and schedule engaging, platform-optimized content to expand reach and increase engagement.
- Develop and execute targeted paid campaigns that align with organizational objectives such as awareness building and member conversion.
Content creation
- Develop engaging blog posts, articles, guides, and new forms of content tailored to consultants navigating career transitions.
- Design practical tools (e.g., toolkits, quizzes, templates) that advance Consultants for Impact’s mission and address audience needs.
- Transform existing content into platform-specific formats (e.g., infographics, videos, or social posts) to maximize visibility and engagement.
Analytics and reporting
- Use tools like Google Analytics and social media insights to monitor key performance indicators, including engagement, reach, follower growth, website traffic, bounce rate, and conversions.
- Assess the impact of digital strategies across platforms, identifying trends and areas for optimization.
- Create and maintain a centralized dashboard to track key metrics, ensuring real-time visibility into performance and trends.
- Report on content and website performance regularly, offering data-driven recommendations to improve user experience, engagement, and overall impact.
Web management (preferred, not required)
- Oversee the maintenance and enhancement of Consultants for Impact’s website on Webflow, ensuring a seamless and engaging user experience.
- Regularly manage and refresh website content, including blog posts, landing pages, and program information, to keep the site dynamic and relevant.
- Identify pathways for improvement and proactively implement creative solutions to enhance site functionality and aesthetics within Webflow’s capabilities.
What we're looking for
- Demonstrated success managing social media platforms, including running paid advertising campaigns.
- Excellent written and verbal communication skills, with expertise in crafting, editing, tone adaptation, and engaging effectively with target audiences.
- Creativity in developing innovative content strategies and campaign ideas.
- Skilled in optimizing content distribution, driving engagement, and monitoring performance across various platforms.
- Analytical mindset with practical experience leveraging tools like Google Analytics to assess and improve outcomes.
- Detail-oriented and highly organized, with the ability to work independently while ensuring brand consistency.
- Collaborative team player with strong interpersonal skills.
- Deeply motivated to produce impactful, high-quality digital content aligned with the organization’s mission.