Description:
In this role, a typical day will look like:
- Web Presence: Develop web content and execute all web updates to ensure consistency of voice, brand standards, and digital strategy
- Email Marketing: Own execution of email campaigns to acquire new customers and move existing customers through the customer journey
- Marketing Automation: Leverage the power of Marketing Automation to deliver on our digital strategy and execute CRM marketing campaigns
- SEO & Paid Search: Optimize Sea-Bird Scientific’s web presence for SEO and implement paid search campaigns with a focus on ROI
- Systems & Technology: Own the daily operation and interaction with a suite of MarTech solutions to generate demand and drive growth
- Cross-Team Collaboration: Working with other members of the marketing team to heighten the impact of brand, offline, social, and process improvement projects
The essential requirements of the job include:
- Bachelor’s degree required
- Experience in digital marketing for technical products
- Experience with MarTech tools (like Marketo, Salesforce, reporting and analytics, GA4, PPC, CMS, Wordpress)
- Ability to travel 20% of the time, domestic and international travel is required