Digital Marketing Specialist

Description:

We are seeking a dynamic and creative Digital Marketing Specialist to join our team. This role will be instrumental in enhancing our online presence, managing digital marketing campaigns, and ensuring our brand message reaches our target audience effectively.

Responsibilities:

· Website Maintenance:

o Regularly update and maintain Z-Roc Dermatology's website content, ensuring it is accurate, engaging, and optimized for SEO.

o Creating compelling monthly blogs in skincare and aesthetics.

o Monitor website performance metrics and implement improvements as needed to enhance user experience and drive conversions.

· Social Media Management:

o Develop and execute social media strategies to increase brand awareness and engagement across platforms such as Facebook, Instagram, and Tik Tok.

o Create compelling social media content including posts, videos, and stories that resonate with our audience and align with our brand voice.

· SEO Implementation:

o Conduct keyword research and optimize website content to improve search engine rankings and drive organic traffic.

o Stay updated on SEO best practices and algorithm changes to ensure Z-Roc Dermatology maintains a competitive edge in search results.

· On-Site Photography & Video Content:

o Capture high-quality photographs of clinic facilities, staff, and treatments for use in marketing materials and social media campaigns.

o Coordinate with clinicians and staff to schedule photo and video sessions that showcase the unique aspects of our dermatological services.

· Graphic Design:

o Design visually appealing graphics, infographics, and promotional materials that align with Z-Roc Dermatology's brand identity.

o Collaborate with the upper management to create cohesive and impactful digital and print marketing collateral.

Qualifications:

· Bachelor's degree in Marketing, Communications, Digital Media, or related field.

· Proven experience (2+ years) in digital marketing roles with a focus on website management, social media marketing, and SEO.

· Proficiency in graphic design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).

· Strong understanding of SEO principles and best practices.

· Excellent written and verbal communication skills.

· Creative thinker with a passion for digital marketing and dermatology.