Digital Marketing Specialist

Description:

You’ll Need to Have:

• A commitment to the work we do
• Strong interpersonal and teamwork skills
• Attention to detail and analytical thinking
• A genuine interest in blazing a new path at the intersection of law, marketing, and technology

You Will Learn (Prior experience a plus):

• Search Engine Optimization (SEO): how to draft webpages that rank at the top of Google
• Digital advertising: researching to help determine which platform will be most effective, drafting effective ad copy, evaluating and using metrics to iterate and improve on your ad copy
• Salesforce: setting up dashboards to track the effectiveness of your marketing campaigns and to help team members follow up with people who contacted us
• Email marketing: how to draft an effective email with a motivating call-to-action
• Project Management: working with others on long-term projects with many moving pieces