Description:
Come join a team where People make the difference! As a part of Marmon Holdings, Inc., a highly decentralized organization, we rely heavily on people with the aptitude, attitude, and entrepreneurial spirit to drive our success, and we're committed to attracting and retaining top talent.
Main Duties And Responsibilities
- Lead the design, implementation, and maintenance of multiple website’s front-end development using coding languages or outsource the development to third party companies to simplify and enhance the customer journey and to improve brand visibility and image.
- Design responsive desktop, tablet, and mobile website mockups prior to implementation.
- Continually make SEO enhancements including, but not limited to, on-site SEO changes such as design, copy writing and backend modifications, while also reaching out to external stakeholders to get backlinks to company sites.
- Collaborate with various business stakeholders and provides guidance to the design and implementation of digital marketing plans including SEO/SEM and social media.
- Lead a variety of rail, leasing, and crane companies in identifying and evaluating existing and new digital technologies and using analytics tools to optimize marketing campaigns.
- Analyze online statistics while identifying opportunities to optimize performance and report insights to leadership. This includes quarterly digital marketing audits of each of our rail, leasing, and crane companies to see progression of website stats pertaining to search engine optimization and social media growth and engagement.
- Manage and execute various projects including the production of company videos, internal market research, voice of customer and voice of employee for marketing MOAT building and branding, email marketing and SEO implementation, etc., for a variety of internal stakeholders.
- Produce and edit both graphic and video content for a variety of stakeholders including the innovation team and other Marmon rail, leasing, and crane stakeholders for use on social media, our websites and as sales tools.
- Collaborate with IT team to make sure our websites are developed within ADA standards, while also assisting IT in gathering all Marmon Rail and Crane company website domains from third party vendors.
- Work with Innovation group on specific defined projects and support their efforts.
Experience
- 3-5 years of experience in marketing and website management
- Must be eligible to work in US without sponsorship now or in future
- Degree in marketing or Communications or other relevant degree
- Ability to collaborate or lead on innovative marketing projects
- Ability to work independently with little supervision
- Data trending and analysis