Description:
The WERS Digital Marketing Specialist will be responsible for implementing and managing digital marketing campaigns to promote the radio station and its content. This includes creating and executing strategies for social media, email marketing, website management, and other digital channels. The specialist will work closely with the radio station team to develop engaging and effective marketing campaigns that increase the station's visibility and audience engagement.
ESSENTIAL JOB DUTIES
- Develop and implement digital marketing campaigns to promote WERS, its shows, and events.
- Work with student social media coordinator to achieve effective management of the station's social media accounts, including creating and scheduling content, and engaging with the audience.
- Interface with the departments that utilize email marketing campaigns, including drafting and sending newsletters and other promotional emails.
- Maintain WERS.Org by updating content, optimizing for search engines, and improving user experience.
- Monitor and analyze digital marketing metrics and provide regular reports on campaign performance and recommendations for improvement.
- Collaborate with the radio station team to develop engaging and effective marketing campaigns that align with the station's goals and audience interests.
- Stay up-to-date with industry trends and best practices in digital marketing and apply them to the radio station's marketing efforts.
QUALIFICATIONS - Qualifications are deemed required or preferred and represent what is needed to effectively perform job.
- Bachelor's degree in marketing, communications, or 5 years of experience in a related field
- At least 2-3 years of experience in digital marketing, preferably in the media or entertainment industry.
- Experience with digital advertising platforms such as Google Ads, Facebook Ads, and programmatic advertising.
- Experience with social media management, including creating and scheduling content, engaging with the audience, and analyzing metrics.
- Experience with audio production or podcasting is a plus.