Digital Marketing Manager

Description:

Qualifications:

• 8+ years of experience in demand generation in digital marketing roles.
• Proven and demonstrable experience of successfully leading and managing a team of marketers.
• BA/BS degree or equivalent combination of education, certificates, and experience in areas of related discipline. Minimum 8 years or more of relevant experience including 4 years or more experience in a management position.
• Demonstrable experience of, and ability to work successfully in a fast-paced, team environment with set deadlines and defined success metrics, e.g. submission goals, usage targets, citations growth, published output count.
• An understanding of marketing automation software and analytics tools. Familiarity with the latest marketing automation tools and analytics platforms to track campaign effectiveness.
• Excellent project management skills with the ability to manage multiple projects simultaneously and meet both short- and long-term deadlines. Demonstrable experience of setting and monitoring priorities and projects across a team.
• Deep expertise in digital marketing channels including email, advertising, and content, and how to use them to generate demand for an organization’s products or services.
• Proven track record in programmatic campaign planning and execution.
• Analytical skills to inform and support critical decisions and derive actionable insights from complex data.
• Excellent organizational skills and attention to detail.
• Strong written and oral communication skills. Able to effectively articulate marketing campaigns, results, and project updates across multiple teams and stakeholders.
• Ability to quickly establish relationships with colleagues and stakeholders, gain trust, and manage expectations.
• Experience in effectively using digital collaboration tools to communicate and manage projects with multiple stakeholders and contributors.
• Confidence in setting and managing marketing budgets, accurately tracking spend and reporting on marketing Return on Investment (ROI).
• Desire to learn new skills and grow as a well-rounded marketer.
• Collaborative and positive attitude of a teammate who is willing to pitch in and support others.
• International marketing experience within a global organization.
• Experience in STM academic publishing marketing desirable.
• Experience in managing relationships with third party agencies a plus.
• Understanding of the mission and values of the department and organization.
• Excellent working knowledge of MS Office products.