Digital Marketing Manager

Description:

Digital Strategy Development:

Collaborate with the marketing and merchandising teams to develop and execute comprehensive digital marketing strategies aligned with business objectives.

Conduct market research and competitor analysis to identify opportunities and trends in the digital landscape to adjust strategies accordingly.

Paid Search, Paid Social, and Paid Shopping Management:

Strategize, execute, and optimize paid search, paid social, and paid shopping campaigns to drive qualified traffic, conversions, and revenue.

Conduct keyword research, ad copy creation, audience targeting, and bidding strategy implementation across various platforms.

Analytics, Reporting, and Budget Management:

Track, measure, and analyze key performance indicators (KPIs) across all digital marketing channels to assess campaign effectiveness and ROI.

Prepare regular reports and dashboards to communicate insights, trends, and recommendations to stakeholders.

Manage digital marketing budgets effectively, allocating resources to maximize ROI and achieve business objectives.

Conversion Rate Optimization (CRO):

Implement CRO strategies to improve website conversion rates and lead generation.

Conduct A/B tests, multivariate tests, and landing page optimizations to enhance user experience and drive conversions.

Marketing Automation:

Utilize marketing automation tools to nurture leads and optimize the customer journey.

Stakeholder Management and Cross-Functional Collaboration:

Liaise with internal stakeholders to align digital marketing efforts with broader business objectives.

Act as a subject matter expert on digital marketing trends, technologies, and best practices, providing guidance and support to cross-functional teams.