Description:
MYOS CORP is looking for a qualified Digital Marketing & E-Commerce Director to take the lead in developing and optimizing successful, long-term digital marketing strategies for our company's portfolio of web properties and consumer products.
As a Digital Marketing Director, you should have in-depth marketing experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence.
Ultimately, you should be able to drive all digital marketing efforts to achieve our business objectives.
Interested applicants can send resume and cover letter to Todd Bailey at tbailey@myoscorp.com.
Responsibilities
- Build and manage digital marketing roadmap across consumer and B2B segments
- Measure ROI and KPIs and prepare budget reporting weekly
- Develop and manage paid media/ad campaigns
- Programmatic Media and CTV/Linear TV management and optimization
- Oversee our paid social media advertising accounts
- Manage shopping feeds and catalogs across ad tech and social media platforms
- 1st party and 3rd party audience development and management
- Manage and improve online content with SEO and Google Analytics
- Forecast sales performance trends and act proactively to increase our market segment
- Manage vendor conference calls reporting and support
- Monitor competition and provide ideas to stand out
- Manage and optimize Shopify Plus e-commerce storefronts
Requirements And Skills
- Proven work experience as a Digital Marketing Director or similar
- Intermediate to advanced understanding of marketing technology including Shopify Plus, HubSpot, Analytics & Tag Management, Audience & Event Manager
- Demonstrable experience in designing and implementing successful digital marketing campaigns in consumer (CPG) and B2B segments.
- Strong understanding of how all current digital marketing channels function
- Solid knowledge of online marketing tools and best practices
- Hands on experience with SEO/SEM, Google Analytics and CRM software
- Familiarity with web design
- Excellent analytical and project management skills
- Strong team management and communication (written and verbal) skills
- BS degree in Marketing, Computer Science, Digital technologies or relevant field