Description:
What You Will Do:
Marketing Automation Program Management (65%)
- Serve as a subject-matter expert on marketing automation to guide and execute the delivery of online and electronic communications assets directed towards a variety of internal and external audiences.
- Oversee daily delivery operations for alumni and stakeholder e-communications within a complex and dynamic environment.
- Leverage the University’s constituent data to develop highly personalized and variable content for e-communications and websites.
- Support the ASE Marketing and Communications project managers in meeting deadlines, campaign planning and strategy development.
- Help develop marketing automation best practices, including complex engagement streams, nurture campaigns and triggered communications.
- Digital Engagement Analysis and Interpretation 30%
- Help decision makers develop research questions and a framework for analysis; work with technical groups to deliver reports, dashboards and narratives that answer those questions.
- Work with an Engagement Data Specialist to support event registration systems.
- Collaborate with internal stakeholders to create and improve digital engagement services and experiences.
- Other assignments 5%
MINIMUM REQUIREMENTS
A Bachelor’s degree and two years of related experience.
Equivalent education/experience will substitute for all minimum qualifications except when there are legal requirements, such as a license/certification/registration.
What You Bring:
- Experience in digital communications and marketing in an advocacy or mission-oriented setting.
- Experience with prevailing marketing automation software (e.g., Marketo).
- Knowledge of CRM systems (e.g., MS Dynamics, Salesforce).
- Proficiency with cross-platform analytics tools (e.g., Google Analytics, Mixpanel, Sprinklr, Segment).
- Familiarity with data storage solutions, data handling and manipulation.
- Proficiency with Microsoft Office suite for correspondence, special reports, spreadsheets, databases and forms.
- What You Can Expect:
- A highly collaborative and inclusive team that values working with others to complete projects and assignments.
- Hybrid-work schedule with three days in the office and two days eligible for telework.
- Cubicle/open workspace environment that may result in higher noise levels and visual distractions.