Description:
You will play a key role in building and executing the company’s editorial commerce strategy, working with editorial, SEO, and marketing teams, as well as freelance writers, to pitch, assign, edit, and produce product reviews, recommendations, and roundups based on the company’s mission, audience tastes, and evolving/seasonal search trends. This is a crucial newsroom role that requires the skills to understand and meet our business goals, while maintaining editorial integrity, independence, and brand identity.
Duties & Responsibilities
- Pitches, assigns, edits, and updates commerce articles, using finely honed journalism skills to combine compelling and engaging storytelling with strategic use of affiliate links.
- Monitors and manages updates to existing commerce content.
- Maintains detailed content calendar, taking into account evolving and seasonal search trends, audience tastes, and the company's topical priorities, including travel and outdoor adventure, photography, pets, and health and wellness.
- Working with director of digital engagement, implements and elevates the company’s editorial commerce strategy using performance data, competitive research, and collaboration with business, editorial, and analytics teams to identify opportunities for growth and improvement.
- Hires, manages, and edits a team of freelance writers and subject matter experts with experience writing product reviews, recommendations and roundups, and utilizing affiliate links.
- Stays abreast of latest industry trends, evolving SEO techniques and best practices to foster and maintain content visibility and search engine ranking.
- Regularly identifies promotional opportunities, pitching strategies to colleagues on social, distribution, newsletter, marketing and sales teams with the goal of growing audience and revenue.
- Communicates goals and performance metrics to business and editorial stakeholders, and wider newsroom.
Skills & Qualifications
- Demonstrable your knowledge of affiliate marketing and commerce journalism.
- Excellent grasp of English language grammar, syntax, and AP Style (or equivalent).
- Proofreading and research skills. Knowledge of SEO techniques and best practices.
- The ability to read, analyze, and interpret data, drawing conclusions to identify opportunities for growth. Detail-oriented with exceptional ability to manage time and priorities.
- Ability to work effectively with cross-functional teams in a fast-paced environment.
- Professional writing and editing skills; strong leadership, interpersonal and communication skills; highly organized; ability to manage resources and daily priorities; team player with diplomatic temperament and ability to foster a cooperative work environment; ability to manage multiple projects and consistently deliver quality work in a fast-paced environment; deep familiarity with and appreciation for digital publishing. Proficiency in Microsoft’s product suite, Adobe Analytics, and HTML preferred.