Digital Designer

Description:

GENERAL SUMMARY & SCOPE

• The Digital Designer/Developer (Email) will be responsible for designing and developing Emails (Promotional, Grand Opening, Transactional, Loyalty and Related Assets).
• This role will work seamlessly with the Manager, Email Development & Innovation, Manager Digital Design (Email), Digital Design Team, as well as teams across Ecommerce, Integrated Marketing, CRM/Loyalty as we continue to grow, evolve, and innovate our digital footprint.
• Strong communication skills and ability to stay highly organized is critical.
• They should be a self-starter, self-motivated, able to work independently, and perform multiple tasks under minimal supervision.

PRINCIPAL DUTIES & RESPONSIBILITIES (*Essential Functions)

•An excellent online design portfolio
•A great eye for detail, demonstrate creative and innovative problem solving
•Consistently applies style guide conventions
•Develop retina-ready mobile-first interactive emails with dynamic content scripts, using HTML & CSS; ensuring functionality across all browsers and devices
•Support email campaigns via Salesforce Marketing Cloud (using AMPscript), Movable Ink and other campaign automation tools
•Collaborate closely with Email Marketing Team to understand priorities and deployment
•Stay up-to-date with email coding best practices, email-service provider capabilities, and capabilities for improving engagement and effectiveness of email campaigns with ongoing education in new tools and techniques
•Implement the Client`s brand identity, visual and voice into every campaign & communication
•Extreme efficiency, organization and attention to detail is a must
•Able to balance several work streams and prioritize deliverables – meeting deadlines with quality design
•Excellent interpersonal skills across both creative and business departments
•Be responsive to ever changing business need that support the overall enterprise
•Elevated taste level and innate ability to create unique, own design elements and experiences, with strong typography and layout hierarchy skills
•Participate in continuous process improvement initiatives
•Deliver consistent, high quality of work by proofing and continually being accountable for accuracy in work
•On-time delivery with high-quality execution, within a fast-paced and deadline-driven environment

JOB REQUIREMENTS

•1-2 years in digital visual design for marketing, and/or advertising projects
•Bachelors Degree in Graphic Design, Media Arts or similar
•Experience with Salesforce Marketing Cloud and Movable Ink is preferred
•Advanced level skill with Photoshop and Illustrator, Dreamweaver (or other tools to develop as well as create
•Experience in HTML and CSS coding languages
•Email marketing experience highly desirable
•Experience in Video Editing (After Effects) highly desirable
•Working knowledge of MS Word, Excel, PPT
•Previous experience working in an e-commerce or retail environment is a plus
•A passion for the Client, its products, and its guests is a requirement