Description:
This role supports the development and implementation of overall digital strategy, taking cues from internal teams as well as multiple stakeholders, to cultivate and distribute cross-platform digital content that will engage and grow site audience. They will be responsible for all aspects of content publishing, which includes production, presentation, and evaluation.
Responsibilities
- Create, update, and maintain site pages in WordPress and monitor (quality control) content on live site and troubleshoot or escalate as needed.
- Design, build and edit online content, pages, assets, and applications.
- Coordinate the creation/design of assets for campaigns and articles as needed (banners, featured images, etc.).
- Collaborate with editorial team to plan optimization of content.
- Repurpose existing content into engaging assets that users can respond to
- Perform content reviews and audits with a focus on driving strategy changes.
- Collect and maintain quality of images for editorial use.
- Frequently update editorial calendar.
- Assist with community management across site - actively engage and respond to users and brainstorm ways to increase site conversation and sign-ups.
- Work with creative team members to brainstorm and develop strategies and tactics in support of our brand efforts.
- Collaborate with other teams: marketing; sales; and moderation to ensure brand consistency.
Essential Duties
- Manage day-to-day publishing across channels.
- Monitor discussions and comments across RT.com
- Will execute the digital strategy laid out by Senior staff.
- Will maintain the brand’s voice across RT.com
- Will share performance-based feedback on articles to drive strategy changes.
- Will work with Sr. Producers to identify opportunities for increased engagement, video views, and user sign-ups.
- Analyze performance data regularly to make improvements to content creation and communicate findings and best practices to the Editorial team.
- Support sales and marketing initiatives by overseeing branded pieces of content.
Qualifications
Required Skills:
- 3+ years of experience working for a major publisher or brand
- Excellent problem-solving skills and the ability to adapt quickly to changing project requirements.
- Excellent communication, time management, and organizational skills, with the ability to effectively manage multiple projects simultaneously.
- Well-versed in the latest productivity and marketing technologies (such as Airtable, Smartsheets, Jira) and can assist creative and technical resources with ideas, scoping, and solutions.
- Ability to work both independently and as part of a team
- Availability to work nights and weekends.