Digital Communications Specialist

Description:

Job Responsibilities:

25% - Social Media and Digital Marketing Strategist: Creates media materials (written, audio, video) and executes the social media and digital marketing strategy through content creation, planning, and scheduling; utilizes all digital platforms to grow the school's online presence, uses digital communications platforms to effectively promote the school and it's students, faculty, staff, and alumni; stays current on trends; tests new strategies and platforms; and uses social media analytics to assess social media engagement strategies and generate quarterly reports for the college's communications team; serves as a member of the school's Recruitment & Marketing Committee. Works Collaboratively with the Office of Communication and University Relations and adheres to the standards set therein.

25% - Website Content and Management: Creates, maintains, and updates content on the college website; creates and implements updates to improve the usability, performance, and appearance of the website; maintains website content; and incorporates search engine optimization and analytics.

25% - Compiling and Creating Reports and Publications: Responsible for gathering data and generating internal and external reports based on the data; responsible for the school's annual magazine (creating written content, locating and/or providing appropriate images, and managing the layout).

10% - Video Content: Generates video ideas and coordinates and produces video material to share on the website and social media channels that feature the college’s faculty, staff, students, programs, and
facilities.

10% - Event Planning and Management: Responsible for overseeing and organizing events as directed. Responsible for securing venues, arranging catering when necessary, issuing announcements/invitations through appropriate channels, maintaining guests lists, and providing on-site supervision of events.

5% - Other: Perform other duties/special projects as assigned by Director.

Minimum Qualifications:

Bachelor's Degree; can be substituted by relevant work experience.

LSU is committed to creating an inclusive space where our employees feel valued for their skills and uniqueness. If you do not meet the minimum qualifications as listed, but have significant experience within the major job responsibilities, we welcome your application.

Preferred Qualifications:

Bachelor's Degree in related field.

2-3 Years of Experience