Description:
The Director, Web Strategy & Connected Commerce, within Business and Support Division (MR), HQ USMC is a subject matter expert in digital commerce and responsible for developing and implementing the digital strategy across the MCCS enterprise. This position will be responsible for E-Commerce Sales and Marketing enterprise wide and collaborating with key stakeholders Works closely with MCCS Marketing "Digicom" teams at the installation level, translating strategies into actionable plans, developing, and implementing the Digicom capability roadmap, and activating multi-installation E-Commerce sales and marketing plans.
Duties and Responsibilities:
1. Develop the Enterprise Digital Commerce Strategy:
- Lead shopper journey exploration across markets and identify key pain points and opportunities for strategy planning.
- Benchmark industry best practices quarterly to highlight global and e-commerce trends and identify strategies to maximize sales.
- Translate trends and enterprise strategy into annual plans across markets, ensuring local action plans are aligned with financial targets.
- Provide recommendations to key stakeholders including CMO, COO, District Operations Leader, Branch Head Merchandising, and Installation level MCCS Marketing Directors.
- Recommend creative solutions to overcome challenges, incorporating new practices across international markets.
- Deliver Enterprise -Wide Digicom analytics Dashboard to track financial metrics.
- Participate in out year planning, plan re-basing, calendar planning, and prioritize sufficiency analysis.
- Analyze local needs and identify opportunities.
- Collaborate with stakeholders to optimize digital tools usage based on priorities.
- Lead enterprise projects to drive awareness, consideration, and purchase, resulting in Digicom growth as per strategic plan.
- Guide planning and execution of merchandising, marketing, promotional, and content plans based on data, insights, and best practices.
- Lead Content Reporting, Measurements, and Auditing using Adobe Analytics and Excel Dashboards.
- Maintain and regionalize all playbooks, RFPs, and strategic work developed enterprise wide.
- Support building Digital Commerce Capability in collaboration with CMO, COO, CIO, and other stakeholders across the Enterprise.
- Lead strategic work with digital commerce agencies/consultants for the enterprise.
- Institutionalize global digital capabilities roadmap to support goals per installation and business units.
- Develop processes to gather requirements for enterprise system needs and incorporate them into MR agile process.
- Develop and implement technology capabilities for Ratings and Reviews, DAM, and PIM to build a robust content authoring ecosystem while supporting the content delivery strategy roadmap.
- Partner with solution delivery team (IS) in PI planning meetings and agile framework meetings to ensure the right level of support.
- Collaborate with Chief Information Officer (CIO) on technology roadmap including the needs for capabilities, timing, funding, and people to support business strategy and tactics.
- Develop a customer service function, to include a call center.