Description:
The ASICS Creation Center, LLC is ASICS Corporation’s product creation office based in Boston, MA. This is a newly formed organization (May 1, 2024) that is focused on taking innovation and product creation to new heights.
The team sits across all areas of the product creation process, supporting the following areas: Innovation, Performance Running, Sportstyle, and Core Performance Sports. The Global Color Designer creates innovative and market right footwear products that support ASICS’s global brand directives. This position defines and executes color applications against the seasonal initiatives for the footwear product range, utilizing trend and consumer insights and merchandising skills to create color stories for specific collections to appeal the excellence of ASICS design to targeted consumers. This position is for the performance color team.
DUTIES AND RESPONSIBILITIES:
- Creates color solutions for market success for their assigned silos. Works with color manager to create and execute strategies by leading smaller silos and assisting on larger silos. Delivers market and performance trends and insights that influence and impact the product creation process from ideation to execution.
- Identifies different consumer types with different buying behaviors and product preferences. Creates consumer analysis on their assigned silo.
- Leads creation of seasonal packs including storytelling, materialization, and color application to fit into creative direction.
- Observes and supports the bi-annual color palette creation process.
- Creates visual line plan for efficient merchandising process by category.
- Must be proficient in footwear product creation & manufacturing process knowledge, supplier process and deliverables in order to execute color and material designs effectively.
- Review all samples at key product check points to achieve marketable & commercial solutions. Review with footwear design, product management, merchandising and development.
- Submit all relevant information needed for the development process. Adheres to calendar/timelines/deadlines for category/division resulting in the timely completion of each product.
- Travels to headquarters in Japan 2-4 times a year for some sample meetings. Travels internationally and regionally for market research.
- Collaborates for efficient process and communication flow within product team for all issues.
- Presents information effectively to customers, clients, and related employees of the organization.