Description:
Brightspeed is looking for a Customer Lifecycle Manager to join our team! As a Customer Lifecycle Manager, you’ll design CRM strategies that match Brightspeed business needs with customer needs – everything from welcome & onboarding journeys, to key customer marketing initiatives, to recurring and ad-hoc critical communications.
As A Customer Lifecycle Manager, Your Responsibilities Will Include:
- Design, manage and optimize customer lifecycle campaigns thru key CRM channels
- Own creative development and contact strategy for recurring and ad-hoc customer communications
- Support the creation of a customer-centric lifecycle strategy that deepens product and service awareness, and optimizes customer lifetime value
- Identify customer segments for targeted marketing programs and plan customer offers and incentive programs to deliver ROI-positive results
- Support the design of churn-reduction journeys for key customer segments
- Design reporting requirements to ensure ongoing testing, learning and analysis of key campaigns
Qualifications
What It Takes To Catch Our Eye:
- Bachelor’s Degree in Business Administration, Marketing or related field
- 5+ years of Marketing, CRM, Customer Lifecycle, Direct Marketing, Digital Marketing or relevant experience
- Strong business acumen and excellent written and oral communication skills
- Self-starter with the ability to manage competing priorities, driving both strategic and tactical activities in parallel
- Experience leading and influencing both internal and external teams in an ambiguous environment while maintaining a customer centric philosophy is paramount
- Knowledge in fundamental business principles of customer journey or customer lifecycle mapping
- A “get stuff done” attitude and work ethic to match