Description:
This role will be responsible for leveraging global data sources to build and maintain e-commerce and CRM dashboards and reporting to support data-driven Brand strategies.
What You Will Be Doing
E-commerce
E-Commerce & CRM Data Analyst Responsibilities:
- Own, build and maintain monthly & quarterly global digital channels sales reporting and global eCommerce and KPI dashboards
- Leverage analytics to drive customer-centric action plans and maximize opportunities by cross-referencing and merging insights from diverse data sources, supporting multi-channel strategies
- Consolidate multiple Google Analytics property data for recurring monthly reporting, utilizing internal tools to analyze the state of business and provide key findings
- Collaborate closely with stakeholders, serving as a subject matter expert to lead KPI analyses of site performance, site feature performance, and digital marketing channels globally. Provide feedback on ways to enhance performance
- Possess a key understanding of on-site user journeys and conversion funnels to advise on delivering a consistent user experience and to improve conversion. Identify gaps or opportunities for improvement to support digital, content and site experience teams
Crm
- Create and maintain CRM & loyalty reporting dashboards by aggregating and consolidating data from various platforms and data sources (Tableau, Power Bi, csv files, etc.)
- Own CRM & loyalty quarterly reporting and identify gaps to improve holistic view of our customers
- Lead data collection from various global market partners and KPI analyses on global CRM and loyalty activations (customer behavior, email channel performance, loyalty program performance, NPS, product purchase trends, etc.)
- Support data-aggregation, standardization, and analysis for loyalty program structural and financial modeling
- Deliver monthly digital dashboards and presentations (eCommerce + CRM) to provide business highlights and insights to the leadership team
- Collaborate with the internal global team to support ad-hoc data or analysis requests and develop business cases
- Consolidate and streamline the data needs of business stakeholders and Digital IT
- Compile data and research of online consumer behavior, monitor industry trends, and share insights with cross-functional teams to inform strategic decisions to inform strategic business decisions
E-Commerce & CRM Data Analyst Requirements
- Background in E-Commerce and/or CRM data and web analytics
- Experience with on-site user journey, CRM KPIs (like retention, CLV), email, and SMS marketing
- Experience with Google Analytics 4
- Experience developing dashboards using Looker Studios (BigQuery experience preferred)
- Experience with SQL & Python (Databricks experience preferred)
- Advanced skills in excel is mandatory