Description:
Reporting to the Executive Director of Communications and Digital Strategy, the Creative Specialist is a skilled visual communicator with strong abilities to convey information, tells stories, and drives action through graphic design, photography, and videography.
Department-Specific Responsibilities
- Plans, develops, produces, and manages design, photo, and video deliverables on behalf of units within the IU Indianapolis Division of Undergraduate Education and for non-student recruitment functions within the Division of Enrollment Management.
- Manages and supervises a team of interns to meet many of the creative deliverable needs.
- Works with colleagues within the office and other division stakeholders to identify and meets design needs for division and client projects.
- Designs basic and complex communication, marketing, and web materials by established deadlines for a variety of audiences and for distributions across print and digital platforms.
- Independently applies brand guidelines and design principles.
- Provides feedback and guidance on other designs produced within the division.
- Works with vendors on units' behalf to order professionally printed materials and imprint items.
- Meets photography needs of the divisions.
- Proactively plans and executes photoshoots and responds to photo requests from division units.
- Manages all photo repositories and equipment.
- Plans, films, edits, and produces semi-professional videos for key initiatives and projects within the divisions.
- Coordinates with contracted videographers for projects requiring professional videos.
- Supervises and manages student interns to support graphic design, photo, and video needs.
- Hires, trains, supervises evaluates, and manages the work of each intern.
- Plans and conducts team-specific and whole office intern meetings, celebrations, and recognition programs.
- Represents the division's design, photo, and video landscape across the university by partnering with other university groups, teams, and committees and maintains active participation in relevant communities of practice.
- Participates in professional development opportunities and stays updated on emerging technologies, tools, and strategies within specialty area.
- Shares and extends knowledge within office and across divisions.
General Responsibilities
- Identifies basic and complex graphic design projects and performs research, conceptualizes design, sets timeline, and designs visual elements for use in a variety of marketing and communications needs, adhering to IU brand guidelines.
- Regularly consults with marketing and communications staff and other key stakeholders to determine project needs and ensure graphic design elements align with strategy and objectives.
- Designs the layout and format for digital and print graphic design content, including selection of colors, images, fonts, logos, and placement, for various marketing and communications needs, audiences, and platforms; may delegate basic design tasks to Graphic Design Assistant(s).
- Creates images, graphic elements, illustrations, and other visual content using a variety of graphic software, including Adobe Creative Suite and PowerPoint; takes on special and/or urgent projects.
- Seeks input from peers and stakeholders on a variety of graphic design elements to evaluate effectiveness of different aesthetics, colors, fonts, images, etc.
- May provide organizational training on graphic design methodology and strategy.
- May provide guidance to Graphic Design Assistants.