Description:
The Creative Lead is a member of the Creative Services (CS) team within Marketing Creative and Production Services and Lilly Marketing Studios. The Creative Lead is responsible for consulting with marketers and other team members to define and design Lilly-owned digital, print, and merchandise solutions to meet business needs. The Creative Lead oversees the creative process for tactics that require new creative design and, as needed, new content. He/she is additionally responsible for identifying opportunities for CS process improvement and alignment as well as coaching CS team members to ensure optimized team quality and efficiency.
Key Objectives/Deliverables:
- Oversees the consistency and continuity of the corporate and individual brands across a variety of Lilly-owned tactics related to concept development, tactic creation, referencing, and annotating
- Effectively collaborates with LCCI CS Designers and engages outside suppliers as needed for design or photography content development
- Seamlessly partners with Lilly colleagues in Marketing, Marketing Creative and Production Services, Marketing Operations, IT, Lilly Capabilities Center India (LCCI), and other business areas and suppliers to address customer needs
- Embraces and follows brand creative criteria
- Understands and complies with applicable requirements as defined by the Lilly USA quality system and/or Global requirements
- Develops and oversees development of layouts of rough ideas
- Explores/develops/produces innovative ideas that are on strategy
- Offers strategic and innovating solutions, adds/contributes to internal customer meetings, and effectively presents creative concepts
- Partners with the CS team to develop all content (copy and art) to ensure that creative concepts are strategically on target, content meets company standards of creative excellence, and is efficiently delivered with high quality
- Provides direction and coaching to art producers, designers, and production staff to ensure proper production of campaign elements
- Works independently as well as with the CS team to develop creative and effective advertising concepts from ideation through final projects
- Proactively solves creative problems while coaching Creative Services team members to address issues at hand
- Recognizes and addresses important details with accuracy and efficiency
- As needed, enters print/merchandise specifications into CustomBuy to gain estimates and timing early in the project
- Identifies opportunities for CS process improvement and alignment and coaches CS team to ensure optimized team quality and efficiency
Minimum Experience/Personal Skill Requirements:
- Bachelor’s Degree in Graphic Design, Visual Communication, or related degree
- 5+ years of creative agency or related experience as a member of the creative team
- 5+ years of experience with recent versions of Adobe Creative Cloud applications (InDesign, Illustrator, After Effects, XD, Photoshop, and Acrobat Pro)
- Qualified candidates must be legally authorized to be employed in the United States. Lilly does not anticipate providing sponsorship for employment visa status (e.g., H-1B or TN status) for this employment position.