Description:
Key Job Functions
1. Content Creation and Development
- Craft engaging and persuasive content across PGE platforms including web, social, email and other digital and print channels.
- Ensure all content aligns with brand voice while meeting the needs of the target audience.
- Collaborate with partners to develop materials that support customer engagement and satisfaction.
2. Digital Copywriting Expertise and SEO
- Utilize digital copywriting and marketing best practices to enhance the digestibility and engagement potential of content in an increasingly content-heavy world
- Integrate keyword research and relevant keywords into copy to drive traffic and improve site performance.
- Work with teams to ensure content is easily searchable and accessible to customers
- Stay up-to-date on best practices for digital copywriting, including scannability, brevity, and digital UX guidelines
- Learn how to harness new technologies to maximize our efficiency and effectiveness as a content team, and share your knowledge
3. Editing and Proofreading
- Review and refine copy to ensure clarity, coherence and correctness.
- Correct grammatical, punctuation, and spelling errors, and enhance overall content quality.
- Maintain consistency in style and tone across all written materials, aligned to organizational standards and goals.
Key Responsibilities
Ensures deliverables are on time and within budget; prioritizes tasks; ensures projects conform to PGE’s strategic direction, programs, processes, customers and overall marketplace.
May develop collateral and material for projects or direct others to do so; maintains consistent brand standards; decides which guidelines apply to each project.
Collaborates with project teams to assess needs, decide appropriate deliverables and establish timeframes; determines time needed for each task and works with team to establish overall project timeline.
- Media Relations May serve as company spokesperson during storms and outages and, depending on position, may represent PGE at conferences, meetings, and events. May coordinate media-related events. Determines appropriate response to questions or comments from the public.
Education/Experience/Certifications
Education Requires a bachelor’s degree in English, communications, marketing or other related field or equivalent experience.
Experience Typically two or more years in marketing or corporate communications in a customer-centric environment or related field; energy industry experience preferred.
Competencies (Knowledge, Skills, Abilities)
Functional Competencies
- Intermediate to advanced skills in writing, copywriting and digital marketing.
- Intermediate knowledge of marketing principles, marketing research and evaluation techniques.
- Intermediate knowledge of energy industry players and their technologies, the competitive market and market trends.
- Advanced knowledge of PGE’s retail products and services and their competition.
- Intermediate skills in product promotion and communication.
- Working knowledge of finance and accounting principles.
- Working knowledge of procurement processes and procedures.
General Competencies
- Intermediate analytical thinking skills.
- Intermediate business acumen.
- Advanced creativity and innovation skills.
- Advanced influence skills.
- Advanced interpersonal skills.
- Advanced presentation and facilitation skills.
- Intermediate problem-solving skills.
- Intermediate project management skills.
- Advanced written and oral communication skills.