Creative Director

Description:

Join the Manduka Team as Creative Director (contractor)

Are you ready to embark on a transformative creative journey with Manduka? As the Creative Director, you'll be the visionary catalyst responsible for breathing life into our brand, captivating hearts and minds, and weaving an authentic, culturally current narrative from inception to completion. If you're passionate about yoga, creativity, and leading a talented team producing awe-inspiring visuals and communications, this role is for you.

In this position, you will set the creative vision for our mission-driven brand, creating campaigns and activation ideas that surprise and delight our customers and build loyalty in yoga communities worldwide. With an intimate understanding of yoga and our consumers, you'll authentically convey concepts and embody the brand ethos. Your leadership will provide creative direction for how we go to market. You'll develop design concepts that align with our business objectives, elevating our brand strategy with highly engaging and relevant creative that speaks to a span of the long-time yoga practitioner through to the new to yoga.

Managing multiple projects from concept to completion, you'll ensure the creative strategy maps back to the business strategy and key performance indicators. Your leadership will inspire and motivate a talented creative team to generate multiple concepts for each project, presenting them to the leadership team for approval, and uphold quality control over concepts and final output, consistently enhancing results through evaluation and process improvements.

Staying agile and informed about new technologies and competition, you'll provide valuable competitor analysis, ensuring Manduka is always the guiding light. You are skilled in cutting-edge creative concepts, art direction, graphic design, and copy. You'll conceptualize and execute seasonal photo shoots, sourcing essential resources such as photographers and videographers, and create activation ideas that can come to life amongst influencers, on social media, and in real-life events. Finally, you'll establish and evolve brand standards to ensure consistency and authenticity in all our creative endeavors.

Your expertise in creating and following briefs, presenting creative concepts to leadership teams, and excellent leadership and communication skills will empower and inspire your creative team. Your deep understanding of brand development, multichannel marketing concepts, and objective approach to creative development will drive innovation and fresh ideas. Your experience overseeing creative for performance or active brands and proficiency in team management and budget oversight will be invaluable in this role.