Description:
We’re seeking a visionary marketer who thrives at the intersection of creativity, technology, and sustainability. You will use AI-powered design tools, Adobe Creative Cloud, and innovative video content to craft compelling marketing campaigns that showcase Lecavalier Cellars’ wines, eco-friendly practices, and brand philosophy.
Key Responsibilities:
- Content Creation & Strategy: Design visually stunning and emotionally engaging marketing materials, including social media graphics, email campaigns, website visuals, and digital ads.
- Sustainability Storytelling: Highlight Lecavalier Cellar's eco-friendly practices, regenerative farming, Reuse bottles, and carbon footprint reduction efforts through engaging digital narratives.
- AI & Digital Tools: Utilize AI-generated imagery, AI video tools, and Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro, After Effects) to create immersive brand storytelling.
- Social Media Marketing: Develop and execute creative social media campaigns across Instagram, Facebook, Tiktok, and Youtube, maximizing engagement and promoting sustainable wine culture.
- Video & Motion Graphics: Craft short-form and long-form video content, reels, and animations that highlight our wines, vineyard experiences, and commitment to sustainability.
- Brand Storytelling: Translate Lecavalier Cellars' heritage, philosophy, and sustainability efforts into compelling digital content that resonates with customers.
- Website & E-commerce Support: Assist in designing and optimizing website visuals, banners, and product pages to enhance user experience and drive sales.
- Analytics & Optimization: Track the performance of marketing campaigns using digital analytics tools and refine strategies based on insights.
What We're Looking For:
- A creative and strategic thinker with a passion for sustainability, wine, and digital storytelling.
- Proficiency in Creative Cloud (Photoshop, Illustrator, Premiere Pro, After Effects) and AI-powered tools for image and video creation.
- Experience in digital marketing and content creation for social media, email campaigns, and websites.
- Strong video production & editing skills, with the ability to create high-quality content for various digital platforms.
- Knowledge of branding and design principles, ensuring consistency across all digital assets.
- A proactive, independent creator who thrives in a fast-paced environment and can translate ideas into engaging visual content.
Bonus Skills:
- Experience with AI-generated content tools like MidJourney, Runway, DALL·E, or similar platforms.
- Background in photography or videography for capturing on-site winery content.
- Basic knowledge of SEO and digital advertising (Google Ads, Meta Ads) to enhance reach and visibility.
- Passion for environmental storytelling and experience with sustainability-focused brands.