Coordinator Of Membership Marketing

Description:

PRIMARY RESPONSIBILITIES & DUTIES

• Support the planning and implementation of the Membership marketing strategy to meet ambitious goals and raise more than $30MM each year.

• Assist with the development of multichannel marketing campaigns (including print, email, digital, telemarketing, and on-site channels) to connect the institution with target audiences.

• Manage production calendars, develop creative, draft and review copy, and liaise with internal and external partners to create compelling campaign efforts across all channels.

• With guidance, oversee the gift Membership campaign to increase the number of gift Memberships purchased annually.

• Coordinate with Design, Curatorial, and Printing Services Departments, among other internal departments and outside vendors, to ensure the timely production and approval of printed and digital materials and designs; assist with the development and design of these marketing materials, including direct mail, email, paid digital, onsite and more.

• Perform quality assurance (QA) review during the approval process and share final assets and launch details with necessary internal partners.

• In partnership with the Membership Marketing team, track key performance indicators (KPIs) ,optimize channel performance and assist with the analysis of past campaign data to enhance response rates.

• Research, identify and propose marketing opportunities within existing or under performing audience segments.

• Other duties as assigned.

REQUIREMENTS & QUALIFICATIONS:

• Bachelor’s degree in marketing, communications, business, or a related field

• 2 years of relevant work experience preferred

• Proficiency in Microsoft Office suite (Outlook, Word, Excel, PowerPoint) is required.

• Knowledge of project management tools such as JIRA, Confluence, Microsoft Project, Basecamp, or similar preferred.

• Experience with Tessitura or similar fundraising software is preferred

• Experience with InDesign and Photoshop is preferred

• Experience in working in production, fundraising databases and/or arts and cultural institutions is preferred