Coordinator Of Marketing And Design

Description:

The Coordinator of Marketing and Design is responsible for developing and executing strategic marketing campaigns to promote the Art Museum's exhibitions, programs, and events. The position involves managing website content, producing press releases, and collaborating with institutional marketing for outreach. Additionally, the coordinator works with the curatorial team to develop exhibition designs. This role supports both the artistic and strategic goals of the museum by contributing creative designs, managing multiple media platforms, and conducting market research to recommend new strategies that enhance visibility and engagement.

ESSENTIAL DUTIES AND RESPONSIBILITIES:
Marketing

Develop strategic marketing campaigns for the Art Museum, including email communication, updating community calendars, and print, radio, and television advertising.

Photograph Art Museum events, programs, and exhibitions as needed for marketing purposes.

Manage routine and ongoing website updates and design using UW CMS.

Manage and create content for social media accounts.

Produce press releases and coordinate with UW Institutional Marketing to distribute.

Conduct research and evaluation to make recommendations for new marketing strategies and facilitate implementation.

Design

Collaborate with curatorial team to develop exhibition design for galleries, brochures, and other promotional materials.

Design promotional materials for all Art Museum advertisements.

Design and produce graphics/materials for Art Museum events, programs, and other public-facing projects, including advertisements, signage, etc..

Design and work with suppliers to produce Art Museum merchandise.

SUPPLEMENTAL FUNCTIONS:
Serve as a design and production consultant to University personnel as directed.

Establish and maintain documentation/records.