Content Specialist

Description:

The Content Specialist will write, edit, and publish engaging content across Insureon’s marketing channels. This includes content designed to educate small business owners, grow new business for Insureon, and retain and upsell existing customers. Being a good writer and teammate will be tantamount to your success in this position.

In this role, you will support the Content Director and Manager in meeting publishing deadlines, and posting content on our websites and social media channels. This opportunity offers you the chance to collaborate with and learn from SEO, Analytics, Product, Sales and insurance subject matter experts. Every day.

Responsibilities – The Day-to-Day

Work on digital and social marketing efforts: short- and long-form writing, editing, and posting for specific web pages and social content

Help facilitate the content workflow from creation through publication and revisions

Follow Insureon’s editorial standards and ensure content aligns with our voice and tone

Contribute to content calendar as requested

Support the Content Director with daily operations and ad hoc requests

Help the Content Manager with daily CMS updates

Engage with teammates to better understand the insurance industry, and the needs of our small business owner customers

Collaborate on original projects to create unique content for small business owners

Mine research, insights, and usability studies to create engaging content

Qualifications

Bachelor’s degree in a content-related field (Marketing, Journalism, Design, etc.) required

3+ years of relevant experience required; digital marketing experience highly preferred

Financial services and/or insurance experience would be ideal

Experience posting and publishing content in a CMS is a definite plus

Ability to rapidly write and edit your own content for ad hoc needs

Familiarity with AP Style and SEO