Description:
This role involves developing high-quality content for use across various platforms, supporting GM's new innovative brand – GM Envolve. This channel brings Business to Business (B2B) & Business to Government (B2G) solutions to small, medium and large business and government organizations, focusing on complete end-to-end solutions to help entities meet business goals. The Content Manger will collaborate with cross-functional teams, including sales and marketing, ensuring consistent messaging and brand positioning.
Job Responsibilities:
- Develop a comprehensive and effective content strategy across multiple platforms to achieve sales and marketing objectives, increase brand visibility, and drive lead generation
- Ensure consistency across all channels and adhere to established brand guidelines and legal requirements
- Create/write compelling and engaging short and long form content for multiple channels
- Perform regular content audits to ensure content is accurate, optimized, updated and relevant to the target audience
- Collaborate with internal stakeholders to understand business goals, target audience, and product/service/solution offerings to create relevant and impactful content
- Create and maintain a streamlined content calendar to ensure consistent delivery of high-quality content that supports sales and marketing goals
- Monitor and analyze content performance metrics, to identify areas for improvement and make data-driven recommendations
Additional Job Description
Required Qualifications:
- Bachelor's Degree in Marketing, Journalism, English, or related field with 5 years of relevant experience
- Strong understanding of content marketing principles, strategies and tactics with a desire to consistently strategize on new ways to market our products/services/solutions and reach out key audiences
- Creative mindset with the ability to think strategically and generate innovate ideas
- Enthusiastic and self-motivated, with the ability to lead projects proactively and in ambiguous situations
- A strong grasp of UX and SEO best practices
- Demonstrated advanced writing and editing skills
- Has experience working and managing agency relationships
- Leadership and collaboration skills