Content Lead

Description:

Organic content is the key to our growth. We love reading high-quality nerd articles and enjoy writing them as well. We mostly write about everything related to in-app purchases, subscriptions, app monetization, and so on, but we’re not limited to this. We also create educational content to help developers of all sizes learn how to make money with their apps.

In this position, you’ll be leading our content strategy to increase brand awareness and capture relevant leads

You will also collaborate together with the tech, marketing, and product teams.

We're a fully remote company with HQ in NYC. This is a full-time employment position.

In this role, you will...

Develop content strategy and tactic content plans based on Adapty product value, interests of the audience and competitive environment for several marketing channels including website blog, social media, email, events, etc

Create content and manage content created by the team, partners, and influencers (briefing, checking, results)

Tracking the analytics of the content and proposing ways to improve and grow

Set and maintain marketing partnerships in the part of content collaboration