Description:
The Communications and Marketing Specialist II will manage digital output and generate daily content for all social media channels for sports assigned. This individual will have a multi-disciplinary skill set with the ability to create and deliver digital content, build and maintain a social content schedule, and develop social fan engagement. This position will report directly to the Director of Digital Strategy.
Job Responsibilities:
- Lead the development and implementation of social media initiatives, using visual storytelling to enhance the Louisville Athletics brand.
- Responsible for day-to-day content management of assigned accounts - planning, scheduling, and executing creative assets for all social channels.
- Focus on telling compelling stories in written, video, social media, graphics, or other innovative formats in collaboration with team members of the external unit.
- Measure content and campaign success against department KPIs, and use data to continuously optimize strategy and workflow.
- Creatively engage fans on social media before, during, and after sporting events to build audience, creating social assets (highlight clips, GIF, graphics, etc.) and posting to the appropriate platforms.
- Capture and edit photography, and produce graphics and video as needed to support content efforts.
- Manage sponsorship and marketing activations through social media, developing promotions that foster lead and/or revenue generation.
- Perform the role with an 'always on' approach to social media, constantly monitoring athletes, celebrities, influencers, and trends.
Preferred Qualifications:
- Bachelor's degree in journalism, communications, or other related area
- Two years of experience managing social media for a sport, media, or entertainment brand.
- Work experience in intensive, fast-paced environments.
- Motion GFX and After Effects knowledge.
- Ability to manage multiple people and tasks simultaneously.
- Experience working with community management systems, content calendars and analytical products to streamline workflows and analyze digital outputs.
- Ability to use DSLR camera and basic editing software.
- Advanced knowledge of Adobe creative suite software, especially Photoshop, Premiere and Lightroom.
- Demonstrated understanding of what branded video content is and how to build a brand story.
- Excellent knowledge of the sporting landscape, current social media trends and a strong creative content mind.
- Demonstrated success building audiences on social media through community engagement and storytelling.
- Working knowledge of Microsoft Office.
- Knowledge of NCAA rules and regulations.
- Passion for social media storytelling, with strong understanding of trends and best practices.
- Ability to identify what is important to avid and casual sports fans and how to create innovative social experiences that resonate and engage a national audience.
- Excellent interpersonal, organizational, and communication skills, including both verbal and written.