Description:
The Communications Strategist position assists campus partners in creating targeted marketing and communication campaigns to students that achieve objectives and outcomes, including student retention and campus engagement.
Responsible for:
- Interfacing with campus partners to clearly understand their objectives and outcomes, recommending appropriate tactics based on information and data, within the budget allotted, and managing the project through completion.
- Under the supervision of the Assistant Director of Strategic Communication, directing the production of email, print, digital, text, video and other web-based communications to support assigned project requests in conjunction with individuals and offices throughout campus. This includes copywriting and collaborating on creative concepts.
- Analyzing new and existing data from campus partners to execute strategic communication messaging to segmented audiences and maximize continuing student communication.
- Maintaining overall consistency in marketing messages with a focus on aligning campus partner goals with institutional goals.
Essential Functions
Marketing and Communications Specialist
- Act as liaison between the Office Marketing and Brand Strategy and assigned University colleges and departments for marketing and communications needs.
- Formulate tactics to help campus partners achieve objectives and outcomes.
- Consult with and advise campus partners regarding project and program objectives and outcomes, and how this integrates with larger University goals and complements other programs.
- Work collaboratively with web developers, graphic designers, photographers, videographers, writers, social media team and advertising director.
- Recommend methods within the allotted budget to meet those needs while advancing the University’s mission.
- Implement the proposed methods.
- Direct projects while meeting multiple deadlines result in client satisfaction, maintaining quality control and consistent standards, and clearly conveying the University’s image.
Communication Data Strategy
- Collect and analyze data for continuing student communications to inform long-term planning and strategic communication goals.
- Formulate tactics using data analytics to help campus partners achieve objectives and outcomes.
- Optimize audiences using student data to strategically target continuing student populations.
- Analyze historical communication data to inform updated strategic goals.
Copywriter
- Create compelling marketing copy across multiple mediums that clearly communicates client and University objectives in a manner that appeals to defined audiences. This includes persuasive email copy and subject lines, clear and concise website copy, and messages for digital screens, social media and other platforms across campus. Evaluate copy against the University editorial style guide and Associated Press standards to ensure copy is free of grammar and style errors.