Communication Specialist Ii

Description:

Summary:
This position provides the marketing and communications needs of UNC Health System. Employees assists with writing publications, developing media and marketing communications, and supporting public relations activities. Employees will be responsible for the implementation of projects or work on larger projects.

Responsibilities:
Carries out the plans made for special events such as community health fairs, screenings, etc.
Develops marketing communications including direct mail, direct to customer marketing, customer relationships and database marketing.
Writes and helps photographers, in the preparation of certain publications such as brochures, booklets, alumni materials and employee and special constituent newsletters.
Carries out community relations activities involving education programs, health classes, and business expos and is a liaison with groups such as chambers of commerce, businesses, school systems, etc.
Supports internal communications to staff and medical staff through newsletters, websites, meetings, posters, bulletins, etc.
Supports media relations, by helping with the creation of news releases, responding to media inquiries, assisting in the preparation for news conferences, and supporting web and database media relationships.
Supports public relations which involve aiding in the planning and execution of persuasive campaigns using paid and public media and other channels and assisting with communications during crisis management.