Description:
Primary Job Responsibilities
- Analyze markets, applications, and potential business models
- Develop value propositions, strategic product positioning and revenue models
- Establish business relationships with potential customers, business partners and investors to support strategic growth opportunities
- Determine product marketing strategy for dual-use (commercial and government) applications
- Complete competitive assessment for the selected marketing strategy
- Develop Go-To-Market strategy and plan
Additional Job Responsibilities:
- Develop and manage PQSecure’s current marketing program, including management of documents, management of systems, and creation of content management calendar.
- Plan, execute and monitor account-based marketing programs
- Manage the PQSecure website such as general maintenance, regular updates/news.
- Develop and maintain marketing reporting system including website traffic metrics, lead generation performance, and social media engagement.
Qualifications:
- 5+ years of experience in business development and product marketing of cryptography-related technologies and products – MBA degree desirable, but not required
- Sufficiently relevant technical background (e.g., engineering, computer science, mathematics, physics) and applications knowledge in cryptography-related fields to navigate among competing technologies and develop detailed technology-based value propositions
- Experience with business development and product marketing within Internet-of-Things (IoT) markets and applications
- Channel/partner business development and product marketing experience
- Excellent communication (both verbal and written) skills
- Excellent project management skills required
- Ability and willingness to thrive within a fast pace growing and disruptive company