Description:
We are looking for a forward-thinking professional who values collaboration, creativity, and a commitment to excellence. The ideal candidate is driven by the pursuit of impactful work, with a focus on developing meaningful connections and fostering a culture that encourages continuous learning and growth. With a blend of strategic thinking and an eye for quality and design, this leader will create campaigns that inspire and captivate diverse audiences.
Join a dynamic team where innovation, creativity, and relationship-building drives success in an ever-evolving industry. With access to cutting-edge technology and extensive resources, you’ll have endless opportunities for creative expression and immediate impact. Recognized as a top workplace for four consecutive years, we value our people and are a hub for thought leaders in the industry. This is your chance to envision the future, experiment boldly, and grow in a role that never steps backward.
Responsibilities include:
- Leading, mentoring, and inspiring a team of 15 marketing and communications professionals, directly managing 7 senior team members across various functions; growing and structuring this team to take on marketing changes on the immediate horizon.
- Fostering a culture of creativity, innovation, accountability, and continuous improvement within the team.
- Collaborating with the CEO, internal partners, and external partners to align marketing and communications strategies with organizational priorities.
- Serving as a strategic advisor to various committees, providing insights and guidance on marketing and communications initiatives.
- Providing professional development and growth opportunities for team members, ensuring high performance within the department.
- Developing and executing integrated marketing campaigns to drive awareness, demand, and engagement for core products and services.
- Overseeing marketing strategies across multiple channels (digital, social media, print, email, etc.), ensuring alignment with organizational goals and brand voice.
- Utilizing data-driven insights to continuously optimize marketing campaigns and improve ROI by analyzing market trends, feedback, and engagement metrics to drive strategy.
- Leveraging emerging technologies and AI tools to innovate and streamline marketing processes, content delivery, and engagement.
- Overseeing sales and marketing initiatives for profit-generating products.
- Leading the planning, production, and promotion of signature events, including conferences, webinars, and engagement activities.
- Collaborating with internal and external partners to develop creative event concepts, ensuring all marketing initiatives enhance the event experience and support goals.
- Overseeing brand development and positioning, ensuring consistency and alignment across all communications and marketing materials.
- Directing the creation of engaging content for digital channels, including email campaigns, social media posts, blogs, and multimedia.
- Leading the editorial strategy and production of publications and other member communications.
- Guiding the strategic use of multimedia content, including video production, podcasts, webinars, and live events, to support engagement.
- Directing media relations efforts, ensuring effective communication with local, state, and national press outlets.
- Developing and executing proactive media strategies, including press releases, media outreach, and crisis communication, to protect and elevate the organization’s reputation.
Knowledge and skills:
- Exceptional written and verbal communication skills, with the ability to craft compelling messages tailored to diverse audiences.
- Expertise in digital marketing, social media engagement, search engine optimization (SEO), and data analytics.
- Proficiency with marketing automation tools, content management systems (e.g., Drupal), and social media platforms.
- Strong ability to analyze market data and leverage insights to develop strategic marketing plans.
- Advanced project management skills, including experience with tools such as Asana, Zoom, and Slack, and the ability to manage multiple initiatives simultaneously while meeting deadlines.
- Ability to collaborate effectively across teams, departments, and with external partners.
- Experience with MS Office and proficiency in macOS software.