Prepare lists of past guests for marketing campaigns based on guests’ past onboard behavior, focusing on casino operations.
Work with our agency to perform proof-reading and quality assurance, and successfully implement email and direct marketing campaigns.
Use logic, coding, knowledge of different databases and enterprise systems along with a strong understanding of the business in order to query and analyze relevant data.
Marketing Analysis
Define, evaluate, and analyze success metrics for core casino campaigns, trials, and tests.
Analyze booking data, segment marketable audiences by marketing channel to create customized, targeted campaigns. Utilize web data analytics to generate actionable insights and enhance personalization efforts.
Reach concrete conclusions through interpretation of data and present results in a clear and concise manner. Prepare and present reviews to the working team.
Cross Functional Communication
Provide leadership and guidance for contact center and customer service teams in directing positive outcomes for customer service inquiries.
Streamline processes by automating recurring needs/questions and identify areas of enhancement for overall effectiveness
Data Quality and Availability
Partner with IT and Global Casino Operations (GCO) to grow and improve the quality of data available.
Provide guidance involving data requirements (fields, tables, and elements needed plus frequency of data updates).
Write queries and conduct user acceptance testing (UAT) as needed for each enhancement and new system. Ensure accuracy of data
Present Data and Execution Updates
Lead cross functional meetings and provide updates on current business status and needs.
Automate
Collaborate with the team to review, improve/optimize and automate our existing casino campaign processes.
Requirements
Bachelors Degree in Statistics, Data Analytics, Marketing Analytics, or a related field.
1+ years of relevant experience in data analysis, marketing analytics, or a similar role, 3+ years of experience preferred.
Experience working with data analysis tools and databases.
Exposure to marketing campaign strategies, marketing tests and data-driven decision-making.
Experience in the casino, gaming, hospitality, or related industries preferred.
Demonstrated proficiency in SQL and experience with data visualization tools and relational databases. Experience in programming languages (such as python) to solve business problems and process automation.
Strong business acumen and the ability to understand and analyse business processes, metrics, and KPIs.
Proficiency with Microsoft Office Suite with advanced-level skills in Excel and PowerPoint.
Take initiative and demonstrate a proactive approach to work
Demonstrated ability to work effectively in a team environment and collaborate with cross-functional teams.
Excellent communication and presentation skills, with the ability to effectively communicate technical concepts to a non-technical audience.
Proven capacity to deal with failure in a positive way.
Must be legally authorized to work in the United States. Holland America is unable to sponsor or take over sponsorship of employment visas at this time (e.g., H-1B status).