Description:
Reporting into Sr. Manager of Strategic Accounts, The Campaign Marketing Manager is a data driven, thoughtful and creative marketer with previous experience marketing to enterprise accounts. The primary goal is to manage a repeatable ABM program that addresses global and regional accounts. Great learning and development opportunities, internal training with leading providers in the ABM space.
You Are Great At
- Executing a tier-based approach of appropriately balanced ABM programs to scale
- Working across functions, create meaningful experiences for target accounts and buying groups with targeted marketing approaches including personalization, remarketing, social and account specific offers.
- Leveraging social listening and A/B testing to inform appropriate content marketing at the industry level
- Learn the target market’s pain points and dive deep into their niche
- Create and implement pipeline acceleration programs and lead generation towards specific, targeted accounts and contacts.
- Improve marketing effectiveness by identifying opportunities through more effective audience segmentation, marketing techniques, and processes.
- Analyzing ROI from vendor tactics and detect methods to optimize outcomes
- Partnering with Field Marketing and Global Marketing to implement programs designed to accelerate existing pipeline through to close
- Building relationship programs designed to build awareness, as well as influence and delight customer buying centers
What It Takes
- 5-7 years’ experience in account-based marketing for B2B software, enterprise accounts an asset
- Understanding of behavioral and contextual data, demographics, and firmographics
- Experience partnering directly with sales and field marketing to jointly pursue new pipeline, accelerate deals, and close business
- Considerable expertise in developing and managing multiple marketing programs simultaneously.
- Ability to gain consensus through influence
- A self-starter with the ability to work independently and as part of a team
- Strong planning, analytical, organizational, decision making and time management skills.
- Experience with Intent data and ABM platforms such as 6Sense, Demand base, Terminus, etc.