Description:
The Business Development Specialist is responsible for external sales activities to build and grow census, to develop new accounts and maintain existing accounts, and to execute community events for referral sources and customers.
- Invests a minimum of 90% of work time on face-to-face referral development completing sales calls to physicians, hospital and medical professionals, skilled nursing facilities, assisted livings, community organizations, and other related contacts. Typically completing an average of 30-40 sales calls weekly generating building tours, presentations and increasing business
- Maintains a thorough knowledge of the building’s products and services, resident care related capabilities and physician relations
- Develops relationships with a growing base of referral sources, leading to a consistent flow of quality referrals to the building(s)
- Effectively uses customer relationship management (CRM) systems and tools to manage referral source sales and inquiries
- Uses resources to build relationships resulting in gaining prospective customers and gaining commitment to move-in
- Effectively uses telephone, email, collateral material and in-person assessments as selling tools
- Develops and executes an annual sales and marketing plan with building)(s) and manages available resources to meet building(s) objectives, within budget
- Demonstrates a working knowledge of the industry, local marketplace, and competition
- Positions building as expert in the community
- Represents the building through community involvement and networking, as appropriate (i.e., boards, committees, organizations, and associations)
Evaluated on
- Total revenue at/above budget in assigned building(s)
- Total occupancy at/above budget in assigned building(s)
- Increases number of referrals from assigned accounts
- Sales calls met/exceeded goal
- Increase the number of referral sources
- Completes and submits required sales and marketing reports