Description:
SAP America, Inc. seeks a Business Development Specialist to support our Customer Experience (CX) line of business, which consists of Commerce, Marketing, Service, Sales, and Customer Data Cloud products. Candidate is required to be in office 3 days/week in our Alpharetta office location. Responsible for responsible for driving new and incremental pipeline (sales qualified leads and opportunities) production for the SAP Customer Experience solutions portfolio.
Expectations and Tasks:
- Responsible for the development and execution of new Demand Generation strategies for the SAP Customer Experience line of business.
- Works in close collaboration with the SAP Customer Experience Accounts Executives, as well as SAP’s peer cloud lines of business and industry Demand Management Executives to drive new and incremental pipeline or sales qualified leads and opportunities for the SAP Customer Experience solutions portfolio
- Assess target markets and accounts, identify prospects and conduct intelligence gathering to identify the best possible communication strategy to maximize chances to attract prospects’ interest and create an early sales relationship with them.
- Help position our competitive advantage for prospects to leverage the SAP Customer Experience solutions to drive customer business outcomes.
- Align work streams with prospects and SAP Customer Experience Account Executives to develop and coordinate a unified demand generation framework.
- Demand Generation plan development, documentation, and communication, ensuring transparency to all stakeholders.
- Make use of best practices to create repeatable demand generation successes.
- Participate in, organize and support strategic and innovating Demand Generation initiatives or projects with moderate supervision, as directed by management.
Education and Qualifications/Skills and Competencies:
- Bachelor's degree in Business Administration, Information Systems or a related field of study.