Description:
SAP seeks a Business Development Specialist to support our SAP Signavio line of business. SAP Signavio is revolutionizing the way businesses think about their process, offering a powerful, all-in-one platform to optimize business processes and drive intelligent business transformation with live insights. This role will be responsible for driving new and incremental pipeline (sales qualified leads and opportunities) production for the SAP Signavio portfolio.
Expectations and Tasks:
- Be a self-driver and motivated to make an impact
- Responsible for the development and execution of new Demand Generation strategies for the SAP Signavio line of business
- Works in close collaboration with the SAP Signavio Accounts Executives, as well as SAP’s peer cloud lines of business and Industry Demand Management Executives to drive new and incremental pipeline or sales qualified leads and opportunities for the SAP Signavio portfolio
- Assess target markets and accounts, identify prospects and conduct intelligence gathering to identify the best possible communication strategy to maximize chances to attract prospects’ interest and create an early sales relationship with them
- Help position our competitive advantage for prospects to leverage the SAP Signavio solutions to drive customer business outcomes
- Align work streams with prospects and SAP Signavio Account Executives to develop and coordinate a unified demand generation framework
- Demand Generation plan development, documentation, and communication, ensuring transparency to all stakeholders, i.e. utilizing Outreach for outbound, creating outreach sequences
- Make use of best practices to create repeatable demand generation successes
- Close collaboration with NA Field Marketing with understanding of inbound leads and drive follow up activities to accept and convert marketing leads to SQLs
- Participate in, organize and support strategic and innovating Demand Generation initiatives or projects with moderate supervision, as directed by management.