Business Development Representative

Description:

Lead Generation & Qualification

• Proactively engage with potential customers/partners via cold calls and leading outreach efforts that generate qualified leads for our Growth team.

• Qualify leads based on defined criteria, identifying high-potential prospects for further engagement by the sales team.

• Effectively plan your daily and weekly call schedule to ensure timely lead follow-up.

• Work collaboratively with our Growth and Marketing teams to develop innovative outreach strategies for connecting with key decision-makers and meeting monthly and quarterly quotas.

Pipeline Management

• Build and execute a comprehensive territory plan to identify key prospects, prioritize efforts, and generate interest

• Accurately update and maintain all lead and opportunity records in Salesforce, ensuring data integrity and accurate activity tracking.

• Contact, qualify, and nurture inbound leads generated by marketing activities

• Ensure pipeline/account strategies align with team priorities and marketing efforts.

Marketing Support

• Participate in marketing initiatives such as attending shows, webinars, or other networking events to generate interest.

• Research marketing trends or competitor offerings to share insight and make recommendations for improving our messaging, approach, or solutions.

Qualifications

• Minimum 2 years of experience in inside sales, business development, or lead generation, ideally within the HR software or SaaS industry.

• Bachelor’s degree preferred

• Proven track record of success in cold calling, executive engagement, and pipeline management.

• Excellent verbal, written, and active listening communication skills.

• Confident public speaker with strong presentation skills.

• Experience using Salesforce or a similar CRM to track and manage sales activities.

• Ability to work collaboratively across departments and quickly learn new products, messaging, and market trends.

• Excellent time management skills with the ability to work independently and stay motivated.

• Self-motivated, driven, curious to learn, and eager to contribute to revenue growth.