Description:
The Business Development Manager (BDM) is responsible for coordination between the Retail Marketing and Shopper Marketing teams and the PetSmart customer development team. The primary objective of this role is to coordinate and translate brand strategies into improving sales results, market share, incremental households, and financial return. This resource understands both Brand and CDO aspects of the Pet-Omni retail environment and creates effective customer strategies. The BDM also leads and supports activities in the commercial planning process.
What you will do
- Integral in developing channel execution and monitoring of PetSmart KPIs
- Develops and actions annual strategic plans and initiatives to achieve the commercial goals
- Engages customer insights and strategic growth opportunities.
- Facilitates monthly / quarterly meeting cadences, including leadership / ownership of facilitating the Monthly Discipline Meeting, Files, and Atlas-driven process
- Implement and act on sales plans and resolve issues throughout both the customer and internal commercial teams, including Retail Marketing, Marketing, Supply Chain, Insights & Analytics
- Develop and support strategic PetSmart growth opportunities; sales plan and analytics
- Supports volume estimates for the PetSmart P&L
- Identify exceptions, gaps and opportunities to be presented in the commercial planning process
- Drives forward actions in monthly customer planning meetings with Account Managers and Finance. Collaborates with retail marketing and Finance in executing the Hill's retail environment and brand strategy within investment guidelines
- Tailoring internal presentations to the strategies and performance of the customer
- Summarizes trends and interprets data collected from customer, CMI, and marketing analytical to develop persuasive selling stories for CDT or internal partners
- Populate monthly scorecards with relevant information and commentary; identifying critical forward actions to support needs of current business trends
- Analyzes/reviews relevant reports related to key priorities around distribution, consumption, volume/sales/margin, etc. to provide forward looking actions that support volume and share growth
- Establish internal customer profitability goals and ensure funds are deployed to drive consumption and profitable outcomes for Hill's
- Performs other duties as assigned
- Aligns to all policies and standards
Required Qualifications
- Bachelor's Degree
- 5+ years of Commercial experience (Sales, Marketing, Finance, Customer Service and Logistics, etc)
- Strong analytical skills to identify trends and continuous improvement plans
- Proficiencies in computer systems, such as Microsoft, Google, BE, CRM, CBP, and databases
- Manage competing priorities and customer service needs
- Marketing experience a plus, or related cross-functional project management
- Able to lead change efforts including Go-To-Market plans and improvement for field communications and effectiveness