Description:
The Community Outreach Specialist is responsible for all aspects of Signature marketing and sales including establishing, maintaining and cultivating positive referral source relationships on behalf of the location to achieve the locations budgeted admissions and census, while also responding to customer requests and concerns.
Responsibilities:
- Develops a defined territory of referral sources targeting hospitals, skilled nursing facilities, senior communities, medical clinics, and physicians to generate admissions to meet or exceed targeted monthly goals
- Generates marketing and promotional initiatives to achieve budgetary volume projections
- Continuously conducts market assessments and assists in developing a comprehensive marketing plan designed to meet budgetary volume projections and identifying opportunities for additional or improved services to address customer needs
- Facilitates communications and works effectively between employees / volunteers, patients / families / caregivers, physicians, vendors, referral sources and other departments and professionals as appropriate
- Consistently represents Signature with integrity and professionalism to all internal and external and current and potential customers
- Assists the Direct Supervisor in establishing program volume projections in the annual budget and in establishing allocations for the marketing department. Monitors allocation of resources according to budgetary limitations
- Assists with and participates in provision of community, professional and educational outreach activities.
- Builds and monitors community and market perceptions of Signature as a high-quality provider of services
- Maintains comprehensive working knowledge in the field of marketing and of Signature policies and markets including government agencies and regulations, major payer groups, key referral sources, and competitors’ market positioning. Serves as a resource for customers and the community and with appropriate organization personnel
- Generates appropriate referrals to Signature from current and new customers within territory
- Participates in the recruitment, selection and orientation of organization personnel
- Actively participates in staff meetings, department meetings, in-services, QAPI activities, Safety Committee and other related activities as applicable
- Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by Signature
- Participates in evening/weekend on-call for admissions as required
- Accepts and performs other related duties and responsibilities as assigned by the Direct Supervisor
- Accepts direct responsibility for the growth and overall success of Signature
- Responsible for growing a qualified referral stream to the agency by
- a) growing referrals within existing accounts
- b) growing new accounts
- Provides reports on time in an organized and correct manner to direct supervisor as requested
- Seeks partnerships with hospitals, SNF’s and other referral sources, ACO, insurance companies and more
- Supports mission, values and goals of Signature
Qualifications/Skillsets: