Specialists provide operational support to the Account Executive or Assisted Sell AE.
The Brand Specialist is the advocate for driving sales as the category/brand expert in Cosmetics for assigned stores/brands
Focus will be on elevating the store experience through extensive product knowledge and training, best in class customer service and collaborating and influencing store partners
The Brand Specialist will direct consistent store execution by being knowledgeable and strategic business partners, identifying opportunities
The Brand Specialist will strategize and lead the execution of Beauty events to drive sales and cultivate an environment of continuous learning.
Analyze business results (store, category, brand, product, etc.) in order to identify and surface sales-driving opportunities to achieve goals
Communicate clear concise priorities, strategies and direction to Division and stores teams
Communication should be written, in person, and virtual as needed and tailored to the appropriate audience
Lead and participate in event execution, including corporate, promotional, vendor launch events and virtual events
Lead local event strategy, planning, and execution
Work with store, and division partners to plan and execute both in store and virtual events
Perform post-event analysis
Prepare for, participate in, and follow-up on store visits and pre-season planning meetings
Partner stores and plan for both in person and/or virtual visits to support store growth
Direct, observe and assess consistent execution based on national execution guidelines and standards (i.e. planograms, fixture placement, visual/collateral); collaborate with corporate and store partners to accomplish
Ensure local, store, and vendor execution aligns with national guidelines and standards
Identify areas of opportunities; own solutions to store for corrective action
Support AE/EDU in training stores, reinforce and monitor engagement and completion of education requirements and learnings
Support the onboarding of new Beauty Advisors
The Brand Specialist will also perform other duties as assigned