Support the development of consumer campaigns across marketing, media, partnerships, experiential, editorial and creative
Define the development of brand campaigns and go-to-market strategy for our global brand campaign and tentpole moments - that meet our short and long-term business goals
Manage and brief agency partners and enable them to execute their very best work
Inform our overall brand strategy based on the performance of media, creative and media landscape
Develop measurable KPIs and track performance of campaigns to provide data-backed insights to optimize campaigns and find new opportunity areas
Develop presentations and other documents to clearly communicate strategic plans to management, cross-functional partners and to the broader organization
Drive alignment and partner closely with cross-functional teams to identify opportunities and deliver integrated marketing campaigns. Cross-functional teams include: Product Marketing, Consumer Insights, Decision Science, Communications Planning and Media investment, Creative X (In-house Creative and Production Agency), Media and Advertising Agencies, Growth Marketing and Product Management
Minimum Qualifications:
5+ years of experience in managing and executing large scale consumer campaigns and long - term brand building through a diverse media mix
Experience in leading and working with media and creative agencies
Experience in leading and working in matrix teams and organizations, with demonstrated talent at building collaborative partnerships with product and other cross functional teams
Knowledge for consumers, with a demonstrated experience utilizing consumer research and data to drive actionable insights to inform marketing strategy and improve the consumer experience
Experience managing multiple campaigns at the same time, and working with many different internal and external teams