Collaborate with Regional business leaders (US, CA, EMEAA, China), digital brand communications team, CMI and agency partners to develop, manage and execute an impactful marketing strategy with brand focused content to elevate the House of Rohl brand driving business goals and KPIs.
Embody the House of Rohl brand vision and act as the gate keeper with the Regions to collaboratively develop brand focused content including brand photography, brand collateral, videography, social media and digital marketing campaigns working proactively with external partners/vendors.
Maintains a deep understanding of the demographics, psychologies, and behavioral drivers of the House of Rohl consumer segments
Optimize annual brand investment while managing the daily and monthly budget details
Work collaboratively across US and CA to drive the development and execution of the overarching public relations plan
Collaborate to optimize the House of Rohl experience at the Merchandise Mart in Chicago including visual merchandising, products, communications, events and designer engagement.
Collaborate with the paid media team and the PR agency to drive awareness and conversion
Develop a clear understanding of the primary and secondary target audiences for House of Rohl; track and report performance against established KPIs and benchmarks on a Regional level.
Manage website content to ensure messaging and creative is constantly being refreshed and aligns with current campaigns, including merchandising of homepage and products pages
Manage email marketing strategy, including creating content calendars for email campaigns in collaboration with the BU, copy direction, briefing the agency on direction to drive both consumer and designer engagement.
Drive the visual communication across the organization to amplify the House of Rohl brand story and ensure alignment with brand strategy at all times.
QUALIFICATIONS:
Bachelor’s degree in Marketing is required. MBA or equivalent is preferred.
Minimum of 7 years in CPG brand marketing or in advertising/public relations/communications with an agency with a keen understanding of brand building and strategy.
Strong understanding of market research and consumer segmentation a must.
Demonstrated experience managing external agencies through communication of a clear vision, strategy and target KPIs
Experience developing and executing a multi-channel PR strategy in the luxury market