Brand Marketing

 

Description:

 

Essential Functions:

Brand and Organizational Strategy:

  • Develop and refine the company's brand strategy, its programs and affiliates to align with organizational goals and values.
  • Collaborate with senior leadership to ensure that brand messaging and positioning are integrated into all marketing and communications assets.
  • Drive brand development, including identity, tone of voice, and messaging consistency across all touchpoints.
  • Collaborate with creative teams to produce compelling marketing materials and campaigns that align with the brand strategy.

Large Scale Activation Programs:

  • Working with the Director, Brand Marketing, create and execute comprehensive activation programs to boost brand visibility and engagement across the network.
  • Oversee large-scale marketing campaigns, events, and initiatives that drive brand awareness and audience participation.
  • Manage relationships with external marketing agencies, working collaboratively to deliver compelling results.

Brand building and awareness owned channels:

  • Oversee development and execution of social media and web (owned digital channels) strategies to maximize brand exposure and engagement.
  • Manage of all top-of-funnel marketing strategies including paid media campaigns to drive awareness, reach and conversion of target audiences effectively.
  • Ensure the creation and distribution of digital content across various platforms, ensuring consistency and quality.

Market Research:

  • Oversee market research initiatives to gain deep insights into customer behavior, market trends, and competitive landscapes.
  • Build and measure brand awareness/ brand health metrics to understand impact of marketing programs to targeted audiences.
  • Use research findings to inform brand strategies, messaging, and audience targeting.

Team Leadership and Management:

  • Build, mentor, and lead a high-performing team of marketing professionals.
  • Set clear objectives, provide guidance, and foster a culture of creativity and collaboration.
  • Ensure effective teamwork and alignment across market research, brand marketing, social, paid media, and web/digital content management functions.
  • Build marketing capacity within the broader organization through sharing of best practices, training and development of guidelines and tools kits.

Qualifications and Experience:

  • Bachelor's degree in Marketing, Business, or a related field (MBA preferred).
  • Proven track record of at least 15 years of experience, including 5 in senior leadership roles in brand marketing and strategy. An equivalent combination of education and work experience will also be considered.
  • Experience in digital marketing and developing and implementing large scale activation programs.
  • Strong experience in leading cross-functional teams and managing a diverse range of marketing functions.
  • Exceptional strategic thinking and problem-solving skills.
  • Proficient in data analysis and using insights to drive marketing decisions.
  • Excellent communication, presentation, and interpersonal skills.
  • Demonstrated ability to adapt to changing market dynamics and consumer trends.
  • A passion for innovation, creativity, and staying at the forefront of marketing trends.

Organization National Audubon Society
Industry Marketing Jobs
Occupational Category Brand Marketing
Job Location New York,USA
Shift Type Morning
Job Type Full Time
Gender No Preference
Career Level Experienced Professional
Experience 15 Years
Posted at 2023-12-09 2:16 pm
Expires on 2024-12-02