Brand Experience Specialist

Description:

What You’ll Do

1. Maintain accurate product identity information for assigned segment business unit (SBU) on all published channels, both digital and print. This includes managing equipment specifications, feature/benefit information, literature, photo/video collection, etc.

2. Coordinate sales trainings and marketing aspects of global product launches to meet segment and market needs while supporting corporate branding strategy. Work in tandem with other marketing groups to incorporate customer and market insights in positioning product launches. Liaison with advertising agencies, translation company and segment team to manage timeline to serve the needs of the segment, dealers, regional entities and affiliates.

3. Coordinate miscellaneous promotional activities and materials for the assigned SBU, including working with supporting agencies to manage social media channels, content creation, media relations, creative needs, tradeshows, special events, etc.

4. Help communicate and present key marketing and sales training plans, reports and opportunities to product group, commercialization and marketing leadership.

5. Serve as the point person for tradeshows, and provide event execution oversight and guidance to the product group teams.